Work Samples
Work Samples
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Marketing Communications Coordinator at XiFin, Inc.
I led digital strategy and high-stakes operations at XiFin, directly supporting revenue and pipeline acceleration through a blend of creative content and precise event execution.
Key Achievements
Digital Growth: Scaled social output by 85%, driving 229,000+ impressions and a 40% increase in shares. Consolidated brand accounts to reach 18,280+ followers.
Content Engine: Published 74 blogs (+26% subscriber growth) and managed the customer webinar program, increasing attendance by 9.5% with a 4.6/5 relevancy rating.
Event Leadership: Orchestrated the $116,000 XiConnect Executive Summit and supported 40+ industry events, managing end-to-end logistics and vendor relations.
Operational Scale: Fulfilled 3,000+ pieces of collateral for ABM programs and implemented AI-driven workflows to automate reporting and content drafting.
Recognition: Earned 10 internal excellence awards for cross-functional impact across Marketing, HR, and Customer Success.
Technical Toolkit: ON24, Meltwater, AI-Augmented Content Creation, Social Analytics, Event Logistics, ABM Strategy.
XiFin Social Program
XiFin Social Program
Managed a high-velocity social media engine for XiFin, consolidating brand accounts and increasing content output by 84.5% to drive 229,000+ annual impressions.
XiFin Blog Program
XiFin Blog Program
A selection of SEO-optimized articles and thought leadership pieces developed for XiFin executives to drive brand authority and pipeline growth.
XiFin Events & Strategic Programs
XiFin Events & Strategic Programs
Provided end-to-end operational support for 43+ industry events and 144 meetings, driving senior-level engagement and pipeline acceleration.
XiConnect Executive Summit
XiConnect Executive Summit
Assisted in the management of this $116,000 flagship program, coordinating complex logistics including budget tracking, vendor relations, and premium gifting to ensure a seamless executive experience.
Industry Tradeshows & Conferences
Industry Tradeshows & Conferences
Provided end-to-end operational support for 43+ industry events and 144 meetings, driving senior-level engagement and pipeline acceleration.
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