Marketing Communications Coordinator at XiFin, Inc.Â
Last winter, I began my role as Marketing Communications Coordinator at XiFin, Inc., where I’ve continued to grow my skills in content creation, social media strategy, branding, and cross-functional collaboration. I help develop and share digital content that supports integrated marketing campaigns and promotes XiFin’s mission in the healthcare technology space. From blog posts to social media content, I focus on creating engaging materials that connect with industry audiences and highlight the company’s impact.
University of Massachusetts Student Social Media Content Creator
Last fall I started my position as Student Social Media Content Creator for the University of Massachusetts Amherst. In this position I was able to refine my skills in content creation, video editing, strategy execution, project facilitation, and professionalism. I was tasked with capturing campus events and create captivating media that educates and engages audiences about campus events and mission. These are a few examples of the posts I have created for Instagram Reels, YouTube Shorts, LinkedIn, etc.Â
Communications Intern for Maison Il Conservatorio
Last summer I worked as a Communications Intern for Maison Il Conservatorio in Sorrento, Italy. These are a few examples of the Instagram Reels, TikToks, and social media posts that I shot, edited, and posted during my time as an intern.Â
​During my time as an Communications Intern, I studied social media strategy, user engagement, content creation, etc. I also learned to create media for a wide variety of audiences representative of the hotel's brand and mission. I captured, edited, and posted content while developing social media strategy and completing customer service work in reception.Â
Dance Media
During my time at the University of Massachusetts Amherst, I created several pieces of dance media ranging from dance videography to documentary video. Feel free to check out my work below.Â
Blog Writer for Public Relations Club
During my time at the University of Massachusetts Amherst, I was involved in Public Relations Club as a Blog Writer. I was tasked with writing blogs following the weekly meetings as well as completing further research to accompany these pieces.Â
Publicity Coordinator for UMass Dance Senior Thesis Concert
During my time at the University of Massachusetts Amherst, I was involved in the publicity and marketing for the Senior Thesis Concert. I had to create graphics, promote the show across the 5 college campuses and create and execute a social media strategy across multiple platforms.Â
Hubspot Academy Content Marketing Certification
Post graduation, I was eager to gain more experience and knowledge about content marketing, analysis, long term content planning, and further explore how to drive results through growth marketing practices. Therefore, I took the Hubspot Academy Content Marketing Course to expand my knowledge and skillset.Â