Work Samples
Work Samples
University of Massachusetts Student Social Media Content Creator
Campus Engagement & Digital Storytelling
I developed and executed social-first content strategies for the University of Massachusetts Amherst, focusing on high-impact video to drive student engagement and brand awareness.
Key Achievements
Cross-Platform Strategy: Produced and optimized original content for Instagram Reels, YouTube Shorts, and LinkedIn, tailoring brand messaging for a diverse academic community.
Engagement Growth: Leveraged data-informed insights to increase impressions and cross-platform engagement, ensuring content aligned with the university's mission and recruitment goals.
Multimedia Production: Managed the end-to-end creative process—scripting, capturing, and editing—for large-scale campus events and student-life features.
Project Facilitation: Refined professional workflows in content scheduling and project management to maintain a consistent, high-quality digital presence.